The blogosphere has known for for some time now that Twitter has been developing tools for businesses. The company is trying to embrace those companies that engage with their customers on the social network, and make Twitter more business-friendly.
According to Twitter's blog post:
The feature we are beta testing is called 'Contributors' – it enables users to engage in more authentic conversations with businesses by allowing those organizations to manage multiple contributors to their account. The feature appends the contributor's username to the tweet byline, making the business to consumer communication more personal; e.g. if @Twitterinvites @Biz to tweet on its behalf, then a tweet from @Twitterwould include @Biz in the byline so that users know more about the real people behind organizations.
If your business isn't already, begin embracing Twitter as a marketing tool. This trend will only grow in the next year, trust me.
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